Is Your Product or Service a Stocking Stuffer?

Hard to believe, the holiday season begins next week. It is a great time for some creative marketing.

Stocking stuffers, as they are often called, include smaller gifts which physically fit in a holiday stocking, traditionally hung over a fireplace. If you write books, if you sell dog accessories, if you provide a professional service that can be included in a gift certificate, consider a holiday marketing campaign around it.

Gift certificates or gift cards are often associated with retail businesses, where you physically buy something. However, in today’s virtual and digital world, this concept can be expanded to just about any product or service.

Paper gift certificates are easy to create, chances are your existing office business software offers such an option. Gift cards often have to be created through a more formal process, using a gift card service offered by the company that provides you with credit card acceptance. Since not all small businesses accept credit cards, paper gift certificates are a much easier and less expensive option.

As the holiday season goes into full swing next week, consider if your business service or product is a good candidate as a stocking stuffer. If yes, consider a festive marketing campaign around this idea. Have some fun, be creative, and stuff a few holiday stockings with your brand!

Be well.